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How to Start an On Demand Cleaning Business?

My memory of grinding university days is full of textbooks, exams, and ramen noodles! But one of my juniors from that institute had a more interesting thing in store. He wasn’t waiting for graduation to start making a name for himself like others.  

He, along with a couple of buddies, was building a booming multi vendor on demand cleaning business.

And guess what? They were killing it.

Although he was quick-witted to see the market gap and start becoming his own boss – the success wasn’t pure luck. He hustled, stumbled yet stuck to it to see the light at the end of the tunnel. 

So why am I telling you all this? Because there’s some good news. He spilled the business secrets to me that I will be sharing with you through this blog. 

Now if you want to create your own business and launch a cleaning services marketplace continue scrolling and taking notes if you don’t want to miss out!

What is An On Demand Cleaning Business?

An on demand cleaning business is a service that provides cleaning solutions whenever customers need them. 

It connects customers with professional cleaners through a user-friendly app or website. These businesses operate on a flexible schedule, allowing customers to book cleaning services at their convenience.

It’s all about convenience and flexibility. As a business owner, you can offer the services on demand without the hassle of long-term contracts or commitments.

The Demand for Cleaning Services

The global cleaning services market is estimated to reach $22,820.2 million by 2030. So, there is a huge possibility for businesses to expand and thrive. The services that are most in demand – 

  • Window washing
  • Bathroom Cleaning
  • Living Room Cleaning
  • Floor cleaning 
  • Vacuuming 
  • Furniture cleaning
  • Carpet cleaning 
  • Deep house cleaning 
  • Kitchen cleaning, etc. 

Both commercial and residential users seek comfort and convenience through this cleaning service businesses. 

Countries like the USA, Canada, UK, France, Spain, China, Japan, South Korea, etc have a high demand for house cleaning business.

How to Start an On Demand Cleaning Business? 

The on demand cleaning industry is booming, and with the right approach, you can be a part of its success story. But before diving in, get into the details and secrets I got from my university junior. 

Here’s a breakdown of the key steps to launching your on demand cleaning business:

1. Research the Market

Before diving into your cleaning business start up, it’s crucial to understand the market landscape. 

Every successful entrepreneur knows their market. Start by researching the demand for cleaning services in your area. For this, you should look at: 

  • Competitor offerings 
  • Pricing
  • Business model/structure 
  • Customer reviews 
  • Gaps in the market 
  • Target Audience 

Make an Excel sheet or tracker to store all this information together before creating your strategy. Understanding your target market and their needs is essential for crafting a winning strategy.

2. Define Your Niche

You can either go for a specific niche, like deep cleaning services, or offer all the possible cleaning services together. The decision depends on the business plan you have in mind, your capacity, and the demand for the niche in your business operational area. Whatever you go for, make sure you have enough resources and manpower to make it a success.

Deciding this earlier would help you be focused and clear about your business goals so you won’t have to change the plan in the middle of the path. 

3. Create a Business Plan

A well-crafted business plan serves as a roadmap. With your market research and niche in mind, outline your goals, target audience, and the services you’ll offer. 

It’s important to consider your startup and operating expenses when creating your plan. This will help you determine how much funding you’ll need and how to allocate your resources most effectively. Additionally, you should identify your potential revenue streams to ensure your business is not only viable but also sustainable in the long run.

4. Obtain Necessary Permits and Licenses

Before launching your cleaning business, it’s essential to obtain any required permits and licenses to operate legally.

This might include a – 

  • Business License 
  • Specialized Cleaning Licenses
  • Sales Tax Permit 
  • Home Occupation Permit, etc. 

Remember, depending on the location, the requirements for licenses and documents may vary. 

5. Set Up Your Operations

Your operational framework would consist of investing in building a platform for service providers and customers. For this, you can build a team from scratch to develop a system that includes a website and app for cleaning services. Try building a team of experts like: 

  • Project Manager
  • Web Developer ( Frontend, Backend, or Full Stack) 
  •  UI/UX Designer 
  • eCommerce Specialist 
  • Quality Assurance (QA) Tester
  • Graphic Designer
  • Business Research Analyst
  • Database Administrator

If you don’t want to build a team from scratch and bear the high cost and stress as a startup – you can look for SaaS platforms. With this, you will get a pre-built solution that can be customized to meet the standard of your business. It will reduce your worries about maintenance, security & PCI compliance and other technical aspects. 

Another fruitful solution would be to go for a launch-ready solution. The best part is you can quickly launch your business by purchasing the script online without the need to build a team or waste time on customizing the SaaS platform with limited options. 

One of the market-leading, ready-made solutions is Demandium. With Demandium, you get a full source code for launching your on demand service business platform. You can have unlimited providers coming to your platform to offer services to the customer. As a business owner or admin, you get a default commission rate with every service provided and charge additional fees on bookings such as platform fees, service charges, etc. 

It comes with all the essential panels and apps like – 

  • Admin Panel
  • Provider Panel
  • User App
  • Flutter Web App
  • Business Website
  • Provider App
  • Serviceman app

So you’re saving a lot of time and money by getting all of this pre-built. 

Built for any on demand service business, as a startup, you can start with a cleaning business service and expand to other niches as your business grows with Demandium. 

6. Develop a Marketing Strategy

Once you build your platform and launch your business, it’s time to spread the word! If the providers don’t know that you have a platform and the customers don’t know you’re providing cleaning services, how would they join and be a part of the business? 

With the help and advancement of technology, it has become quite easy to market and share the business with a vast audience. For this, you can take the advantage of following: 

Social Media Marketing: With the widespread use of smartphones and social media, it’s become easier to engage potential customers through platforms like Facebook, Instagram, and Twitter. For sharing posts on this platform, you can use these ideas: 

  • Before and after photos places after taking the cleaning service 
  • Cleaning tips for busy individuals 
  • Client testimonials ( from the people who used your platform) 

You may also need to be active to interact with them through comments & messages. When you can tailor the message that resonates with your target customer’s pain points – that’s when you hit the bullseye. 

Paid Advertising: You can consider allocating some budget for online advertising while creating your business plan. For this, platforms like Google Ads, Facebook ads, Instagram ads, Twitter ads, YouTube ads, etc. should be used. 

Decide the platform based on your target audience. For instance, if your business operation zone targets audiences who are young students aged between 18 and 25 and find Facebook too old for them – you won’t get good results advertising there. Rather, you can opt for Instagram Ads or Google Ads for better performance and response. 

Online Reviews: Positive reviews are like gold for an on demand cleaning business. It builds trust and credibility, and influences potential to the new customers.

Encourage satisfied customers to leave glowing reviews on your website, Google My Business listing, and social media platforms.

Local Partnerships: Local partnerships can come out to be mutually beneficial. For example, you can – 

  • Partner with a real estate agent who can recommend your cleaning service to the tenants 
  • Partner with local offices or business owners with a workspace to offer cleaning services 
  • Partner with businesses that serve your target audience, like daycare centres, busy professionals, online grocery stores, etc. 

These partnerships expand your reach and establish you as a trusted cleaning service within the local community.

Referral Programs: Your happy customers can become a means to gain more. Implement a referral program to incentivize existing customers. They will spread the word about your service to other potential customers. Not only does this reward your loyal customers, but it also generates valuable word-of-mouth marketing that builds trust and attracts new business. 

Loyalty Programs: Create a loyalty program that rewards repeat customers.
This could be –

  • Discounts on future cleanings
  • Free add-on services
  • Priority scheduling

A loyalty program keeps your existing customer base happy and encourages them to continue using your services.

7. Financial Management 

Financial management is the backbone of any successful business. Budgeting is crucial for setting realistic goals and monitoring your financial health. You can consider using accounting software to streamline the process.

It’s one of the most important parts as based on it you will decide on your business goals and decisions. 

By following these steps and continuously refining your approach, you’ll be well on your way to building a successful on-demand cleaning business. My junior friend wanted me to remember that the journey starts with a solid plan, a focus on customer satisfaction, and a team of cleaning ninjas ready to tackle any mess! So consider who you’re registering with on your platform as service providers because they play a big role in growing your cleaning service business. 

Final Words 

That wraps up today’s blog! You’ve now got the blueprint to launch your on demand cleaning business. Remember that building a successful marketplace for professional services takes time, effort, and dedication. 

By following the strategies outlined in this guide and staying focused on providing exceptional service, you can attract customers, grow your business, and achieve your entrepreneurial goals.


What are the best ways to market my on demand cleaning business?

A strong online presence, user-friendly website, and social media engagement are key. Consider online advertising, email marketing, brand identity creation, content marketing, local partnerships, and referral programs to reach your target audience.

What software do I need to run my on demand cleaning business?

You can opt for a complete software solution like Demandium with all the essential web panels and mobile apps. It is built with all the latest features and functionalities to keep cleaning businesses up to date and user-friendly.

What is the most profitable type of cleaning business?

While there’s no one-size-fits-all answer,  generally, commercial cleaning businesses tend to be more profitable than other types. It mostly depends on location, overhead costs, and service offerings.